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Casino loyalty initiatives have progressed substantially over the years, altering the manner casinos engage with their patrons. In the beginning, these programs provided fundamental rewards like free food or hotel accommodations. Nevertheless, as competition increased, casinos started to utilize more complex systems to keep players. Based on a 2023 analysis by the American Gaming Association, nearly 80% of casino earnings now comes from loyalty program participants. One prominent figure in this development is Jim Murren, former CEO of MGM Resorts International,

The casino sector has undergone a significant transformation over the previous few years , evolving from traditional brick-and-mortar locations to refined online systems . This transition has been driven by technological advancements and evolving consumer tastes . In 2023, the global online gambling industry was appraised at roughly (63 billion, with forecasts indicating it could reach )114 billion by 2028, based on a study by Grand View Research. One of the trailblazers in the online casino sector is Microgaming, which introduced